Chelsea Caruana

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Her Garden Fundraising Campaign

Work: Branding 
Programs: Illustrator, Photoshop

WHISE (Women’s Health in the South-East) is an existing non-for-profit organisation founded with the purpose of advancing gender equality and women’s safety in the Southern Metropolitan Region of Melbourne.

I developed a concept for a week-long WHISE fundraising campaign named Her Garden. This would be a female-led garden show event taking place in south-east Melbourne with the purpose of bringing about support for south-east women in their own community. By purchasing tickets to the event, attendees would be directly donating to WHISE’s cause.



Her Garden embodies a feminine, refined and supportive tone using graceful imagery, elegant typography and nature inspired messaging. The colour palette is influenced by WHISE’s original purple and green colours including a pop of yellow for extra flexibility. The existing WHISE logo (not designed by me) is always used alongside the campaign logo. 


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